In just 3 months Larry Page got control of googles design department and flipped the script.
We tackle the big questions and explore what happened!
Does a team own the brand or is it controlled by a big cheese?
Do they use a decentralised design process or does it run through one funnel?
Were they influenced by apples design process and the design benchmark apple had set?
Did they follow perceived wisdom?
Did they pursue one golden nugget or was the process more explorative and iterative?